Hey, I’m Sean Meyer…

And here’s me with my best friend Gator:

Right now me and the “good boy” live in Anthon (Iowa), which I’ll be honest with you, I’m still not sure about.It’s nice being close to family, and living back in my hometown, but it’s not exactly the most “bustling” city either.Think our most recent consensus showed a population of 545 people, which is a smidge different from what I became accustomed to after graduating from high school.During that time, I moved to Omaha (Nebraska), which might as well have been “New York City”.When you go from 545 people, to over 1 million, it’s quite the change - but one I quickly succeeded in.Started off by working at a Target (while going to college), and was promoted to a “Front End Supervisor” by the age of 19.Might not be the “craziest” feat, but it was huge in terms of learning how to deal with people.When you’re a "small town kid" that’s not used to the “city folk”, it’s an experience, especially in that role.Everybody loves to be pissed at the supervisor, particularly when they can’t get 50 cents off their favorite toothpaste, but it was fun nonetheless.Had a lot of great memories there, until about a year later, when I started working for a bank.Knowing it’d help me in my career, I decided to take this route, and my initial position was “Sales Associate”.This is a cross between “Teller and Personal Banker”, meaning one moment I was depositing checks, and the next I was opening IRAs.Another fun role, and one that I enjoyed, but I was then asked to take a promotion 18 months later.Most of this was because I was hitting every goal, and needed a new challenge, but some of it had to do with how they were scared for my life as well.Interesting story in itself, but for the spirit of brevity, let’s just say I had to catch a “bad guy” one day.He was an ex-convict that’d learned how to steal money from his ex-wife’s bank account, doing so via withdrawals at numerous branches throughout the city.Pretty slick setup all-around, but after doing this for a few days, our security team finally caught on.Flagged her account from there, while also sending an email to every employee in the Omaha market.Told us what to look out for, along with a video showing him in the act, that way we could see what he looked like.Fair enough, but then 3 hours after starting this shift, me and my manager decided to take lunch.It was a Wednesday, nothing too crazy happens during the day then, so we’re sitting in his office and shooting the shit.Talking about sports and all that, then out of the corner of my eye, I see a guy who looks like Gary (the ex-convict).Didn’t know for sure, as I’d only seen him on video, but it was enough for me to go investigate.Seeing this, I told my Manager to keep an eye on his email, then went out and helped this guy.Said “sorry for the wait” and all that good stuff, then after getting through the pleasantries, he asked to make a withdrawal.Had his ID ready, as he knew the process, took a look and sure enough - it was him.After noticing this, I emailed my Manager, telling him to call the cops.Wanted to make sure we actually caught the guy, but there was one “downside” to this logic.Cops don’t necessarily have an “instant response” rate, especially in situations like this, so I was forced to stall the guy for 20+ minutes.One of the hardest things I’ve ever done, and to top things off, he’d recently got out of jail for Armed Robbery - where the “victim” was a bank.Spent 21 years in the clank for that, so I knew he was dangerous, but I somehow pulled it off.20 minutes later, cops come flying in, and I’ll never forget the look on his face when they did.We were still in mid-conversation, talking about his phone or something, and he just kind of looked up - giving me the:“You son of a bitch”Face.Little scary, but I was glad we got him, and he also had a few “associates” who were still on the loose.One was his brother, the other was his son, so the timing was right for me to move - becoming an Assistant Branch Manager at another location.Spent the next 12 months doing this, but then I graduated from college, and upper-management knew I wouldn’t stick around in this role for long.My degree was a Bachelor’s in Accounting, so I wanted to leverage that, and they asked if I’d be interested in a Commercial Credit Analyst role.At the time I had no idea what this was, just knew it involved dissecting financial statements, so I threw my hat in the ring.Still had to beat out other applicants, with one of them being the Manager that initially hired me, but I landed the job and got started on my new journey after that.Within 6 months of starting this role, the Senior Credit Analyst was promoted, leaving me to handle his duties.This provided me with a lot of “rare” experience, including:

The whole works, and after being able to handle this for another 12 months, upper management came to me - asking if I’d want to become a Commercial Loan Officer?This is the person clients actually speak with, giving them loans and all that, something that wasn’t supposed to happen for a while.The youngest guy (besides me) in my department was 50, I was 25, but I gave it a shot anyway.Figured it’d be fun, so I did this for a year, hitting all my goals during this time.Wasn’t “supposed” to do this, as they set outrageous goals in year 1, mainly so you fail and they can chalk it up to a “training” year - not having to provide a raise because of it.Foiled their plan with my “go-getter” attitude, all things that seemed great at the surface, but there was one thing that kept “gnawing” at me.When I first started working for this bank, we had roughly $4B in assets.Sizeable company because of it, but “regional” bank at best.Very “family” feel to it, but after working there for 5 years, we’d grown to $10B in assets - and had to become public.This is a “bright line” in banking, where reporting gets crazy, so most banks IPO once they reach that point.All things that again, sounded great, but it severely changed the culture as well.Now we were forced to take “weird” training on a weekly basis, and everything just seemed fake.Nothing like when I first started, so after a little bit of thought, I decided it was time for me to resign.There were a few other instances that led to this point, such as how I just recently graduated with my Master's in Accounting, but I finally made the decision - and my goal after that was to start an online Accounting Firm.Knew I had helpful experience for business owners, and the education to back it up, so didn’t think this would be hard for me to do - but there was one last certification I wanted to obtain first.Seeing how my supervisor at the bank wasn’t a CPA, and you need to work for one as part of their requirements, I couldn’t apply for this designation - but I could become an IRS Enrolled Agent instead.That gives you the same power from a Tax standpoint, so I took on an “Office Manager” role at H&R Block after that.This happened in November, which was like one week after resigning from the bank, and my goal was to work here for one season.Knew that’d provide valuable experience, allowing me to obtain my IRS Enrolled Agent certification afterwards, everything worked to plan.By May of 2016, I had this credential, and officially started my Accounting “firm” after that.From there, I was extremely excited at first, but this euphoria quickly wore off.Here I made the rookie mistake of thinking:“If you build it, they will come”...Didn’t take long to realize that wasn’t the case.Even though my website was built, and I was handing out business cards, nobody was reaching out for my help - so I started landing clients on Upwork instead.Actually worked fairly well, got a great client shortly after:

But the issue with this platform, was “mental energy”.Not only did I have to submit proposals on a daily basis, but I also had to keep an eye on messages.If you don’t respond soon enough, clients go with somebody else, which never allowed me to reach a “flow state”.That’s where you become uber-productive, something that was killing my output overall, so I finally started looking into different options.Within minutes, I came across all the tactics you’ve likely heard about, including:

Having some “success” with them, meaning I was driving traffic to my website, but wasn’t actually generating business with it.That was depressing in itself, as I wasn’t sure what else to do, but then one random day - I came across the skill of:

Copywriting

I’ll be honest with you upfront, I had ZERO idea what this skill was either, I just knew people were making a lot of money with it.There were stories all over the internet, explaining how this was the case, so I found an expensive course and decided to purchase.Probably a dumb idea in retrospect, as I didn’t have the money to spend, but in the beginning stages - I thought it was going to be all about “writing”.Says it in the name, so it makes sense, after finishing the program - I quickly realized that wasn’t the case.Instead, writing was only like 10% of the process, and the actual “juice” came from sales principles that happened behind the scenes.

And the main goal of copywriting, was not only creating proper “alignment” between everything, but then crafting assets that got people to move forward with an offer.We essentially created “digital salesmen” that bridged the gap, something that was scary at first, but also very interesting.Figured if I could master this skill, I’d never have trouble finding clients again, then through sheer luck - I came across a unique job opportunity.This job was for a big name “fitness guru”, one who had her own show on A&E, and was struggling to generate sales for her online course.Few reasons for this as well, but the sales page was terrible, so a member of her team reached out to me - asking if I could possibly rewrite it?Confused, as I wasn’t sure why they’d trust me with this project, I decided to give it a shot - results were absolutely incredible.Created an asset that finally started generating sales for her, getting a testimonial that said:

And provided me with all the confidence I needed to keep moving forward with this skill after that.From there, I took on other random jobs, such as generating leads for a gym:

Writing cold email campaigns for an Oil and Gas Consultant:

Etc, getting similar results there as well.Had me feeling very good about myself, but the only issue I had was income.I mean, here I was creating $100K+ for clients, but only seeing $1K of it for my business - so why wouldn’t I use these skills in a more “lucrative” format?Pretty much create my own assets, then sell them afterwards, so I did just that.For my first business, I built an online course and I’m not going to lie, that was the MOST fun I’ve ever had during this journey.Maybe not the “course” creation itself, but the lifestyle afterwards.After building an automated funnel that’d generate sales on autopilot, doing so with a setup like this:

All I had to do was create content everyday, that way I could get new traffic into my system.Only thing required in order to produce more sales, so that was my main focus, and it’s funny how “fast” things happen when your mind is set on one goal.Within months, I was generating well over 100K views every 30 days, gathering a lot of new email subscribers (and sales) along the way - something that was great at first.I was making a decent amount of passive income, so I loved it, but then I hit a certain “level” - and began getting some “nutty” customers.It’s almost like the smart ones bought first, then the weirdos came in after seeing testimonials, but they were annoying nonetheless.It wasn’t abnormal for me to receive emails that said:“Hey Sean,I bought your course 20 minutes ago, and clients aren’t magically coming to me yet.WHAT IS HAPPENING?!”...Mainly because they wanted my personalized attention, so I did this for a little longer, then finally shut everything down.Couldn’t stand dealing with them anymore, but seeing how I already had a large audience for this field, I figured I’d try a “coaching” offer instead.Assuming I could charge $2K for this service, I’d only attract “smart” clients, that actually worked fairly well.Wasn’t hard for me to get results, as “copywriting” skills apply to any situation:

But it wasn’t really my thing either.Hated having to be online 24/7, as they always had emergencies, so I stopped working with this crowd altogether - and did a few things on my “own” after that.Most of them revolved around my Accounting skills, such as helping acquisition entrepreneurs with M&A Due Diligence:

All things that were fun, and certainly paid the bills, but I finally had to admit the real reason for me doing this:

I just love selling stuff

It was actually funny the day I “realized” this as well, because a client blatantly said it to my face.We’d started working on a different project, and she goes:“Why don’t you ever stick with one thing? It’d be much easier for you to scale, you wouldn’t have to be creating new sales letters every week”...And after giving the “I don’t know” response, she’s like:“Yeah, it’s pretty obvious, you just love sales over anything else”.At the time I was a little resistant, saying something along the lines of:“Oh no, I love Accounting work too. I just like variety”...But deep down, I knew she was right.I’d reached a point in my career where “selling” stuff (via copywriting) was my main skill, and realized it’d be smarter for me to partner up with clients who needed this help.Seeing this, that’s what brings me here today, and the hard part from there is explaining “exactly” what I do.Something that’ll differ by situation, but a few common examples include:

All under the “copywriting” field, and designed to have prospects take some form of action.If you’re selling a product, that’s obviously having them purchase it, if you’re in the service space - then it’ll be generating leads.All the same process, just a few slight tweaks, and if you’d like to see how I can help you specifically - here’s:

The next steps

For the next steps in this process, all I ask is that you start off by filling out a short form below.This form won’t be anything intense, it’s merely enough for me to view everything upfront.If you’re in an industry I don’t like, I don’t want to waste your time with a phone call.Always felt bad about that, so I take a look upfront, mainly to make sure there’s at least “potential” first.If there is, then we can do a couple different things, depending on what the request is.If it’s straightforward, such as:“I’m currently running a mini-VSL on Facebook, want to see if you can beat it”...Then I’ll probably just email you a quote.That’s the “ideal” setup, as we don’t cover anything important until starting anyway, but there’s also situations where I will need a little more detail.This generally happens when you’re not “exactly” sure what you want, you just have a problem that needs to be fixed.Maybe say something along the lines of:“I need inbound leads, don’t care how we get them”...And in that scenario, I’d probably need to do a quick phone call afterwards, mainly so I can understand your situation in totality.From there, if it makes sense, I can provide a quote - but you get the hint.Everything will depend on your exact situation, but we’ll never know what that is until taking the first step, so if you’d like to see how I can help you - please click on the link below:

• Contact Me

Filling out the short form afterwards, and I’ll be in touch within 48 hours (M-F), to let you know my initial thoughts.-Sean

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